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New Auburn, Wisconsin

Pure Maple.
Real Tradition.

Small-batch maple syrup crafted the old way on the banks of the Jump River. Every bottle carries the depth of a Wisconsin spring.

Glass bottles of amber maple syrup arranged on a rustic wooden surface
Our Story

A Family Legacy
Sustained by Season

Deep in the hardwood forests of New Auburn, Jump River SugarBush has been tapping maple trees and boiling sap into syrup for generations. What began as a family tradition has grown into a beloved local destination — but the method hasn't changed.

Every spring, we draw sap from our sugar maples and boil it down using time-honored evaporation techniques. The result is syrup with a depth of flavor you simply can't replicate in a factory: rich, complex, and unmistakably Wisconsin.

100%
Pure Maple
Generations
of Tradition
Local
Wisconsin Grown
Sunlight filtering through a maple forest in early spring
Our Products

From Our Bush to Your Table

Every product starts as sap drawn from our sugarmaple stand. We process it on-site and bottle it fresh — no additives, no shortcuts.

Pure maple syrup being poured from a glass bottle onto a wooden surface

Pure Maple Syrup

Available in Grade A Golden, Medium, and Dark. Each grade offers a distinct flavor profile — from delicate breakfast syrup to robust cooking syrup.

Pile of golden maple candy rocks on a rustic cloth

Maple Candy

Our signature hard candy and soft maple taffy — made by boiling sap to the perfect stage. A crowd favorite at the sugar shack and a perfect gift.

Gift set of maple syrup bottles and candy arranged with birch bark

Seasonal & Gifts

Gift bundles, maple-infused goods, and limited seasonal releases. Available at the stand during syrup season and by special order year-round.

Maple tree with sap collection tubing in early spring
Large open kettle boiling maple sap at the sugarhouse
Fresh maple syrup being filtered before bottling
Glass bottles of finished maple syrup ready for sale
The Process

From Sap to Syrup

1

Tapping the Trees

In late February through March, we drill small holes into mature sugarmaples and insert spouts. Clear sap begins to flow as temperatures shift.

2

Collecting & Transporting

Sap is gathered from the stand and hauled to the sugarhouse. It takes roughly 40 gallons of sap to produce just one gallon of pure maple syrup.

3

Boiling & Reducing

The sap is boiled in an open evaporator pan. Water content drives off as steam, concentrating the sugars and developing that deep, caramelized maple flavor.

4

Filtering & Bottling

Once it hits the right density, the syrup is hot-filtered through fine woolen blankets and bottled while still warm. Sealed fresh, shipped with care.

Plan Your Visit

Come Taste the Difference

Our farm stand is open during the maple syrup season — typically late February through April, depending on the weather. Stop by to watch the boiling, sample fresh candy, and take home a bottle straight from the source.

Address
4267 225th Ave, New Auburn, WI 54757-5510
Hours (Syrup Season)
Monday – Saturday, 9:00 AM – 5:00 PM
Get Directions
Get in Touch

Have a Question? Write to Us

Whether you're interested in wholesale, have a question about our products, or want to confirm seasonal hours — we'd love to hear from you.

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